As promised, here on Style Guide FIRST, is the new Stiaan Louw campaign shot by Brett Rubin. I am so happy I almost started writing in capitals exclusively. Like Kanye.
It is a follow up to The Next Generation campaign that we featured on the blog some months ago. And it's a tiny little bit about the outcasts dominating the fashion and creative landscape. It is a lot about concepts of sexuality and androgyny and other clever stuff.
The shoot was styled by Nicole van Heerden. I mention this only because she studied at my alma mater, London College of Fashion. All the best people did you know.
The male model is Christopher Wagner, who is currently in his first year at Lisof, but he has been a Stiaan boy for a year already, so is well versed in interpreting the designs. Also featuring is Sandra Smit.
This was shot in Joburg and is the start of a broader online campaign that will culminate in Stiaan's summer '10 collection and the new website. Obviously I will keep you posted on all these happenings before anyone else, so stay tuned.
Speaking of tunes, here is a little taster of the Stiaan Louw creative collaboration's sounds of summer — available for download soon, or click here
Also click here to go to Brett's blog for all the pics.