Who doesn't use Dove? Even if you don't use the deodorant, you use the soap, right? And now this ubiquitous brand has a new face and she is a Gossip Girl. The very pretty Jessica Szohr has just shot the new deodorant ad campaign for Dove, appealing as she does to a wide cross section of the public.
One of Dove's brand qualities that I have come to love over the years is it's inclusivity and real-ness. And while Jess-to-the-S is definitely a super-slim TV star, she is also possessed of qualities that make her seem down to earth and very accessible.

She also dated the delicious Chuck Bass in real life for quite some time, so props to her.
Love the cute, relaxed, neutral outfits in the behind-the-scenes shots. A classic straw trilby is going to be around for yet another summer — so make sure you don't chuck yours away this winter (see what I did there?....)