The Art of Fashion
One of the tales spinning around is that the originator of the label, Jimmy Choo himself, is interested in making a bid to get his name back. Since 2001, when he sold his stock, he has had minimal contact with the label and is just quietly going about his business in London, making shoes for private clients.
I think this sounds like a fine idea as Mr Choo has impeccable taste and class. I doubt that the dreadful collaborations with Ugg and Hunters would have happened on his watch.
But most are skeptical about his chances, with things still a bit acrimonious with Tamara Mellon. I am hopeful that the rumoured 'Asian investors' will push it through. Who knows. But I will be keeping a watch on this one. Any news you hear — please send through to me.
2021-03-18