Jimmy Choo (my preferred choice of shoes for all occasions, as you know), has started the year like they are being chased by the ghost of Karl Marx. I mean diversification, line extensions, celebrity campaigns and every capitalist marketing ploy known to man is all coming at us at 100 miles an hour.
And for once, despite my socialist idealism, I can't help but be impressed.
First of all, in stores here this month is the new range of 24:7 handbags. Not even I have been able to afford a Jimmy Choo bag and now they are bringing back the iconic shapes at an more reasonable price for everyday use. This strategy has worked brilliantly for the shoes, and the boots, so I am delighted to see it in play for the bag line. I will let you know if one finds its way into my wardrobe in 2011.

Secondly, next month a fragrance will hit the local stores. I have no idea what it will smell like, but rich, luxurious and peaceful would spring to mind. Well, that's the way I think that their stores make me feel.
Also, don't forget that the SS11 campaign features supermodel Crystal Renn, shot by the obligatory photographic flavours of the month Inez & Vinoodh.
And finally, announced at Milan's Menswear Fashion Week this week, Jimmy Choo will now launch a mens line of shoes for next winter season. A sneak preview of the collection reveals something for every modern man: from chunky, black leather biker boots to classic, leather loafers and on-trend Chelsea boots. The collection also includes high-top cashmere trainers, which will be available in animal prints such as leopard and zebra; and for the man who has everything, a pair of gentleman's 'evening slippers', available in a velvet jacquard 'Porno Paisley' print, or for those with a sense of humour, in black glittery fabric. Hilarious.