It's like a ginger day on the blog today. First Nicole, now Bryce Dallas Howard. Daughter of Ron Howard, actress in the Twilight series, BDH has been named as the first celebrity face of Kate Spade. For those of you who don't know, Kate Spade is a handbag/leather goods phenomenon in the US.

Now, the label just shared some behind-the-scenes photos from Howard’s shoot. See her modeling — in her first campaign ever — wearing Kate Spade’s bright, fun spring colors, of course. I think it is a jazzy breath of fresh air.