Well Anna Della Russo is up there with the most adventurous and exciting fashion icons in the world right now. With a profile largely created by the new gang of style bloggers (Garancé, Scott, Tommy etc.) she attends every fashion show and event with a sense of style and fashion-impact. She is growing in power and gaining in presence.
And with this relatively new international fashion profile, she is leveraging. The first of her new activities is the obligatory fragrance. ADR's is called The Scent of Anna Della Russo. And her campaign is shot by one of her key Vogue collaborators, photographer Juergen Teller.
All I am going to say about this campaign is that I would have thought it would have been more broadly appealing. I am not convinced that one feels compelled to purchase a new fragrance out of fear or discomfort. I am just saying.
But then she is ADR and ADR could probably sell flip flops to Swedes in winter if they care about fashion. May she rock on.