The Art of Fashion

Store of the Day: Extreme Eyewear




I am about to make a pretty bold statement. Deep breath. I would not go anywhere else in South Africa except Extreme Eyewear for my spectacles or sunglasses.

I have just had the most delightful experience shopping for new prescription sunnies. It has certainly been the most stress free experience since I started getting glasses — when I was eight years old. That's a lot of glasses experience over the years.

Living in SA, sunglasses are a necessity. Good quality goes without saying — and quality is expensive. So I put the whole thing off, waiting for something to happen. And when I walked into Extreme Eyewear at the Waterfront, I realised what I had been waiting for. Excellent service. Diverse range of cool frames. High standard of eye knowledge. Incredible style advice. Good atmosphere. Exciting marketing. Rock 'n roll attitude.

Not only has Justin built a great chain of eyewear stores, but he has also rebirthed glasses as cool. When else you can get hand crafted Cutler & Gross frames made up in my super-thick lenses that still look amazing? Hm? I can't hear you. Exactly.

Thanks to all in store, and the lovely Jocelyn. Extreme Eyewear gets un unprecedented Style Guide 5*/5

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