Store of the Day: Purr

I have loved Purr for a long time as Francisca and her ladies really know how to buy garments that work for the real lives of busy women. They have also kept me up to date on their lines season after season, even when I was living abroad, via the power of basic email marketing. Genius.

Stocking blog fave Maya Prass, as well as the best sports wear by Strip and this great imported range called Totem that I always get compliments on, all the pieces in the store can be worked together to make a good, functional and stylish wardrobe.

Francisca really does work hard at understanding and building relationships with her designers and her clients and makes good decisions on our behalf — you just know you can trust her.

With the last of the Crayon shoes available here, you can also pick up fun seasonal belts that can inexpensively finish off your wardrobe.

Located in the Kloof Street Lifestyle Centre, and soon to be opening in Claremont with the new Pick 'n Pay, Purr gets a consistently well earned Style Guide 4*/5.