We are going to have something of a model day today on the blog today — starting with one of our own, Behati Prinsloo. She has recently done the Madewell look book and if you want to see all the images from this lovely shoot, you can go to Fashion Gone Rogue.
Now while I am pretty sure that by now you know Bee Prinsloo  - Namibian girl, discovered in CT, walks Victoria Secret and tweets up a storm — you may not know the label Madewell. It is an American design house specialising in quirky, hipster casuals. It came to my attention, I confess, when book club mate Alexa Chung was signed up to design a range for them. She is in her second year of this collaboration and so far it has been a hit, as well as raising awareness for the brand.

This look book is almost certainly going to do the same. Bee has managed to perfectly capture the attitude, physicality and slight fragility of the modern day hipster, making this range utterly appealing to its target market. And let's be honest, how many of us wouldn't give up a body part for access to this range of sweet casuals?