More used to famous faces from the world of film and music, this time L'Oreal Paris have chosen a fashion industry face for spokesperson duties. Ines de la Fressange is not only a woman in her 50s, but has also been mostly out of the limelight for the past decade.
Once a muse of Karl Lagerfeld and face of Chanel, they fell out and she fell out of sight. Now older and wiser, they have reconciled and Ines walked the Chanel show last summer in Paris and has landed a cover of Elle Magazine in France.
Embodying fashion, class and style, Ines de la Fressange is a wonderfully surprising choice and it is well deserved too. She says, "I am very pleased to work with L'Oréal Paris. Beauty is a real source of freedom. I believe in the slogan, 'Because we're worth it!' I love those words, which are still perfectly relevant today." Likewise L'Oréal is excited about the "divine grace" and "irresistible je ne sais quoi" that Ines will bring to the role.
You can also read a short interview with Ines, regarding her book on Paris, Parisian Chic: A Style Guide, by clicking on this link to Nowness.com. I like that she has named the book "Style Guide" — it gives us something in common, non?