Waaaaay back in the late nineties I shifted my life over to the UK (again) and landed up spending the best part of ten years there before returning to SA. At about the same time, a new charitable campaign launched in the UK called Fashion Targets Breast Cancer. Every year they would release a cool t-shirt. Sometimes it was just the logo, then it started being designed by really famous fashion folks, then pin badges were launched and finally they diversified into other fashion lines.
It has now been 15 years since the campaign started and I have been — in some shape or form — participating. We do have our own fashion campaigns here in South Africa for the month of October usually and obviously I get involved with those too. I will keep you posted. It really is all about awareness. Making women conscious of breast health and checking regularly so that we can prevent breast cancer. So many women work in the fashion industry, love the fashion industry or just love to shop for clothes and these campaigns touch all of these women. It is so worth while.
It doesn't hurt that the glorious Cat Deeley is one of the faces of the new UK campaign either, together with Sadie Frost.