Greetings. You all know how we like a campaign here at StyleGuideCT. And the big, cheap and super-cool store H&M have launched a new 'Fashion Against AIDS' collection, the latest campaign for which Gossip Girl's Lonely Boy, Penn Badgley is the exciting face. He is joined by other influential young people including Ginnifer Goodwin, Selma Blair and the edgy Shiloh Fernandez — who this old lady thinks is the Johnny Depp for the new generation. Well, he is the 'bad boy' I would have fancied were I 15 years old right now.

This campaign is the Swedish brand's four-year-old initiative that aims to raise awareness of HIV and AIDS among younger people. The collection is totally unisex, which is a concept I love, and twenty percent of all sales will be donated to HIV/AIDS charities around the globe, including Africa. Which is something I love even more. Gossip Girl and doing good — now that is a total package.
Check these behind the scenes images as well, just for fun. Always good to see the process unfold.