The stunningly beautiful daughter of Princess Caroline of Monaco, Charlotte Casiraghi is the new face of Gucci. The campaign is called Forever Now and it is a series, rolling out over the next two years, where Gucci focuses on iconic pieces from their heritage — and how they are still contemporary.
The campaign will be shot by the best photographers in the world — with the first being done by Peter Lindbergh. The whole thing is a collaboration between Charlotte and Frida Giannini from Gucci.
This one highlights the classic green and red stripe. And it is made modern with Charlotte's input — leading to the scarf as bandanna. Cool.

Having watched the behind the scenes video of the shoot, it is clear that Charlotte definitely had a lot to say and contribute, she really was integral in all that happened on set. This is pretty amazing, considering her royal pedigree.

Really, this is stunning and definitely makes me think of the brand in a new light. Job done. Well played.