French actress, singer, girlfriend of DJ Mark Ronson and now model, Josephine de la Baum has already caught the eye of fashion followers across the globe as they revel in her sexily-disheveled, ladylike, curvaceous style.
And it hasn't passed by the advertisers unnoticed, with underwear brand Agent Provocateur being one of the first to snap her up to be the face of the label.

The pics are out and are (obviously) a bit risky so I have selected the tamer ones for you here. But she is definitely a name to keep an eye on as she blends French coquette with English eccentricity to personify hipster cool for 2011.