So the UK is now using their fashion entrepreneurs and designers to act as trade ambassadors for the country — to drive investment and buying. Shouldn't we be doing the same here in South Africa?
I thought so and then new editor of ifashion, Emma Jordan, also thought so and asked me to write about it. So I did.
You can read about my suggestions by clicking on ifashion SA Fashion Ambassadors. But what are your suggestions? Who do you think could viably generate trade for SA, particularly by leveraging our unique fashion voice? They need to be erudite and successful. They need to have a name that opens doors. They need to represent us and our local fashion industry. I can't wait to hear what you have to say.