Known as much for her relentless use of red lipstick almost as much as her music and fashion line, makes Gwen Stefani an obvious and natural choice to be named as the new face of L'Oreal Paris, with her debut campaign to be for Infallible Le Rouge lip colour.
This is not the first interaction between the cosmetics mega-brand and the No Doubt front woman, as prestige hair care subset L'Oréal Professionnel recently sponsored the rocker-turned-designer's Spring 2011 LAMB show in New York.
Ms Stefani said at the launch, "I can't believe I get to be one of the L'Oréal Paris girls. I love playing dress up, on stage or shooting videos, it's always been one of my favorite parts of being in a band."
Congratulations lady.