Tonight I will don my glad rags and attend a by-invitation-only event at Louis Vuitton that will be echoed around the globe. Before I received my gold-embossed invitation I had already read that Louis Vuitton will "light up with elegant displays of traditional Hindu motifs" during the entire month of December in its global network of stores as an extended celebration of Hindu festival of Diwali. LV store windows worldwide will "showcase columns of trunks, specially crafted and hand-painted in India on Banana fibre paper". "Merchandising and packaging will also be inspired by light and joy" to the celebrate Festival of Lights. It is the first time that Louis Vuitton will be celebrating one single common festival in every store. I can't wait to be a part of it all!
"In today's world, where values of peace and harmony seem to lose importance, Louis Vuitton wishes to make a gesture by uniting all its stores around this Indian festival, which symbolises light, joy, optimism and new beginnings", LV says.